Marketing Professors鈥� Research Featured at American Advertising Conference and in the News
05/21/2015
Listen to Associate Professor of Marketing and Associate Director of Suarez Applied Marketing Research Laboratories on WAKR-AM’s as he discusses research linking the financial success or failure of "direct-response" TV ads to specific areas of the brain. Dr. Daugherty,, and from the Marketing Department also were part of a team that presented their during the “New Approaches to Measuring Advertising Effectiveness” session at the recent American Academy of Advertising Conference.